Zootopia and its Fast Fashion Industry

Zootopia and its Fast Fashion Industry

EUROPE
Published on 9:59 PM By rika.C.
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Fashion Week London 

Not even a boutique store I would say.

Just another Korean-fast fashion stand around the corner. Another neon 80's dance jumpsuit, a khaki trench coat, a blue stripe shirt.

Most of it, of course, are made of the cheapest polyester, nylon, or vinyl, they are all essentially plastic. However, it bothers me when I see rabbit fur tops sold at less than US$10 per shirt at these night market stores.

I've seen photo leaks of these rabbit fur factories in China, many were skinned alive and left out in the open to die. It is no more ethical than a Nazi camp.

Rabbit Fur via Wikimedia Commons

We all enjoy a little whimsical, a tipsy-toe moment from the Spring and Autumn collections. The IT girls who stole the game and the spotlights. No consumption means no economic growth, some economists would even say. So clap clap to Zara, H&M and Uniqlo.

So if we were to be selective, are luxury conglomerate like LVMH any better?

I've worked in the fashion industry before, and a large expense (at least 30% of revenue) goes into making celebrities appear on top magazine front covers and shopping mall billboards. The cost of the actual clothes making is less than 5% of the street price. So ladies, all the premium prices we pay goes into making that mirage believable. Believing that we are better, prettier, skinnier, if we wear a couture.

It is in our nature, I would say, to want to be pretty. It is part of evolution, for us to mate and sustain the bloodline.

 Rabbit Fur Factory via Wikimedia Commons
I am not saying that one needs to be a environmentalist right away, and I am not asking for you to give up fashion entirely. I understand that some of the sustainable fashion brand out there, may have a good intention, but may be slagging behind from the majorities' taste of fashion.

So is it possible to strike a balance?

I believe we do.

Just keep in mind, that we have a choice to choose.

To be conscientious and choose selectively.









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rika.C.

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